Replay TV advertising: What has changed since 2022 – and what's new for 2025
In 2020, the largest Swiss TV broadcaster groups and TV providers agreed on the GT12 industry agreement. Teleboy is part of this agreement and must display the corresponding ad formats – this is not a voluntary decision.
Introduction of Replay Advertising 2022
On 4 October 2022, the implementation began across Switzerland. Initially, it mainly affected private broadcasters such as RTL, ProSiebenSat.1 and CH Media (e.g. 3+, 4+, 5+, TV24 etc.).
The new advertising formats in Replay:
- Start-Ad: Short spot before the start of the programme
- Pause-Ad: Static image during a pause
- Fast-Forward-Ad: Short block when fast-forwarding over existing adverts
Important change from March 2026
Replay TV will change throughout Switzerland: As of March 30, 2026, the SRG channels (SRF, RTS, RSI) have also adopted this system. This means that ads will now automatically play on SRF as well when you start, pause, or fast-forward a program.
This is an industry-wide agreement that all providers must adhere to.
What does this mean for you as a Teleboy customer?
- Advertising will be shown in a compressed format, eliminating long ad breaks.
- You will no longer have to manually fast-forward through entire ad blocks.
- With the Skip-Ad function, you can continue to watch Replay programmes without this advertising – simply and conveniently with one click.
✓ Use the Skip-Ad function
The Skip-Ad function is included in the TV+ subscription. You can adjust your subscription at any time at my.teleboy.ch/service/tv.
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